Why Do Email Marketing?

On the PDG Advertising Podcast, we answered a common yet critical question: Why do email marketing? With over 15 years in digital advertising, I can say that email marketing continues to amaze as one of the most effective ways to engage customers and drive actions. So, why is it so powerful, and how can you leverage it to grow your business?

1. Email as a Core Part of the Customer Journey

Email marketing isn’t just another channel; it’s integral to the customer journey. Imagine a user starts with a Google search, sees your ad, and visits your website. Perhaps they see a pop-up or lead magnet that captures their email address. From that moment, they’ve invited you into their inbox, ready to learn more about your brand.

Each email provides an opportunity to deepen the connection. Unlike other forms of digital advertising that are here and gone in seconds, email sticks around in the inbox, waiting for your customer to engage when they’re ready. Every email you send is a chance to nurture this budding relationship.

2. A Cost-Effective Way to Stay Connected

One of the best aspects of email marketing is its cost-effectiveness. While there are costs associated with maintaining an email platform like Mailchimp, Omnisend, Constant Contact, or Klaviyo, these expenses are relatively minor compared to other advertising methods. You’re not charged per click or impression but can communicate with your entire list for a flat fee.

Moreover, because your audience has willingly subscribed, these recipients are already invested in your brand. Email allows you to target interested customers directly without competing for visibility, giving you a more personal connection to your audience.

3. Building and Maintaining Customer Relationships Over Time

At its core, email marketing is about relationship building. When customers subscribe to your list, they’re giving you permission to stay in touch. Each email you send, whether a monthly newsletter, promotional offer, or helpful tip, strengthens the connection. Over time, these consistent, valuable touches create brand loyalty and trust.

By investing in email marketing, you’re setting up a direct line to your audience. And if you focus on providing genuine value in each email, customers are more likely to remember your brand and turn to you when they’re ready to make a purchase.

Email Marketing in Action: Start Building Your Customer Connections Today

If you’re not yet using email marketing to its full potential, now is the time to start. PDG Advertising can help you set up and optimize your email marketing strategy, ensuring you’re reaching your audience effectively. Contact us today to learn how we can help you build meaningful customer relationships through email.